miHoYo Games hit $8B in user spending this July
miHoYo Games continues to raise user spending metric mostly thanks to Genshin Impact.
— by Diana Levintova
This July, miHoYo Games surpassed a significant milestone, achieving $8B in user spending. The top-earning game from the publisher, Genshin Impact, contributed 73% of the total inflow. Other games published by miHoYo Games represent a smaller percentage in the user spending structure: 崩坏3 accounting for 18%, Honkai: Star Rail, launched this spring, at 6%, and Tears of Themis standing at 1%.
In terms of geography, the largest proportion of user spending originates from Asia, with China contributing 39% and Japan 21%. The US market provides 15% of the total amount. Apple Store accounted for 69% of the user spending, with 31% left for Google Play.
miHoYo Games is a Chinese video games developer and publisher established in 2011. Apart from games, the company also creates other types of products, such as animated series, novels, comics, music, and merchandise.