Wishlists
Track audience interest, wishlist growth, and conversion into purchases across Steam games.
— Maria Bolshman
Wishlists reflect player interest in games on Steam and remain one of the strongest early signals of demand. Players often start adding titles to their wishlists months or even years before release, making wishlist activity useful for tracking pre-launch interest and monitoring market trends.
You can find the Most Wishlisted ranking in the Top Games section
AppMagic provides wishlist data in three formats:
- Active Wishlists: the estimated number of users who currently have the game in their wishlist.
- New Wishlists: the estimated number of users who added the game to their wishlist during a specified period.
- Converted Wishlists: the estimated number of users who purchased the game after previously wishlisting it.
Together, these metrics show how player interest grows over time and how much of it turns into purchases.
Track Wishlist Trends Over Time
Our tool helps teams compare pre-launch and post-launch wishlisting and conversion across Steam games.
Before launch, Active and New Wishlists help compare audience growth across upcoming titles and measure the impact of demos, Steam festivals, trailers, or marketing campaigns.
New Wishlists are particularly useful for spotting sudden growth after demos, festivals, or major announcements. Unlike Active Wishlists, which reflect the total level of interest on a selected date, New Wishlists show how quickly players are adding a game to their wishlists during a specified period.
After launch, Converted Wishlists help connect player interest with actual purchases. While most wishlist-tracking tools focus on visibility and audience size alone, Converted Wishlists add another layer by showing how much of that interest ultimately translates into purchases.
Wishlist trends for REPLACED across Active, New, and Converted Wishlists
These metrics can help answer the following questions, amongst others:
- Which upcoming games are attracting the most player interest?
- What types of events drive the strongest wishlist growth?
- How much wishlist activity eventually turns into purchases?
- Which games convert wishlists into purchases more effectively?
Data Coverage
Wishlist metrics are estimated using tracked public Steam profiles, wishlist activity, and user libraries collected over time. Wishlist data is available starting from May 1st, 2025, with regional breakdowns across approximately 30 countries.
Some games may not have enough visible wishlist activity to generate reliable estimates. Converted Wishlists are also unavailable for free-to-play titles.